Year

2025

Client

Ferrovial

Timeline

Type

Campaigns

Video Content

Ferrovial: Digital Twins For Infrastructure

How a $44B infrastructure giant uses Windsurf-built digital twins to de-risk billion-dollar builds before breaking ground.

Details

year

2025

Client

Ferrovial

Timeline

2 Months

Type

Campaigns

Video Content

A $44B infrastructure giant. A startup’s agentic code editor, punching above its weight class.

Ferrovial builds the highways, airports, and stadiums the physical world runs on. One construction mistake there can cost millions, or a life. They use Windsurf to build a digital twin first, simulating the design and construction before a single shovel breaks ground.

Challenge

One week. A stage in Paris. A story that didn’t exist yet.

I had one week before RAISE Summit, the world’s stage for enterprise AI, and we’d never told an enterprise customer story before. My only lead: Ferrovial’s CIO happened to be in Austin for a matter of days. Miss that window, and I had no story to tell in Paris.

Solution

Align first. Then move as fast as humanly possible.

A couple of days before we even flew out, I worked cross-functionally with our enterprise marketing lead and Ferrovial’s own leadership to align on the story: what we were saying, and why, before a single flight was booked. Once that was locked, I packed the gear, flew to Austin, and shot the interview the next morning. I started cutting the footage that same day, then pulled a late night back at the office to finish it. Because everyone already agreed on the story, editing became pure execution. Just getting it done, fast.

Result

Our first enterprise story, and the start of a system.

It premiered at RAISE Summit in Paris in front of a room of enterprise and AI leaders. Ferrovial’s own CIO was struck that a small team could move that fast without sacrificing quality or professionalism. From there it was accompanied with a blog post. There was content built for our sales team to use in prospecting into infrastructure and other physical-world industries. It was the first building block of what Windsurf’s industry marketing pillars would become. And underneath all of it was the real story: Ferrovial’s own engineers had found Windsurf on their own, then it spread to teams beyond engineering, a grassroots signal that the roles in software development are starting to collapse, and that products like Windsurf are starting to empower people who were never “engineers” to begin with.

© 2024 TIGER SOUVANNAKOUMANE

All Rights Reserved.

theworksoftiger@gmail.com

© 2024 TIGER SOUVANNAKOUMANE

All Rights Reserved.

theworksoftiger@gmail.com

© 2024 TIGER SOUVANNAKOUMANE

All Rights Reserved.

theworksoftiger@gmail.com

© 2024 TIGER SOUVANNAKOUMANE

All Rights Reserved.

theworksoftiger@gmail.com